This is something that I noticed but wasn’t sure if I wanted to bother writing anything about, but I figure why not…
If you get a chance to see the movie, take a note of something:
Almost every single cell phone you’ll see is a Nokia. In fact, they make a point to SHOW the Nokia emblem in a number of shots. The bad guys? Nokia N90s (or were they N93s?). The “good guy” (Justin Long)? A Nokia E62. Then running down the street they “borrowed” a phone from a guy on the street to make a call…a Nokia 9300 (maybe 9300i, I don’t know the communicators well enough). Even McClane’s daughter was shown using an S60 phone (saw the screen - looked like the S60 standby screen atleast…maybe just an S40?).
Then there’s the other lacking tech devices - I didn’t notice a lot of obviously placed Apple products. Apple is notorious for having their computers/laptops in just about every movie in Hollywood. And yet in this movie I saw little to no Apple, and a whole lot of Nokias.
Is this the beginning of Nokia actually trying to get marketting in the US, or is this just a case of the movie makers wanting phones that look “geeky” or “techy” or something…not too sure.
Regardless, see the movie, it was fantastic.
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Also of note - a Nokia N93 (I believe) made an appearance in Transformers as well…
bizzyb0t | 10-Aug-07 at 9:40 pm | Permalink
Hmmm… I thought it kind of odd that the movie didn’t have any Apple product placement. I mean, one of the characters did tons of Mac vs PC commercials and Bruce Willis has used iChat. But yeah, it seems that Nokia dropped big bucks for their product placement. DH 4.0 was awesome.